At Next of Kin, our mission is to champion local, mum-run businesses that are doing incredible things — whether they’re hand-knitting toys during nap time, packing orders after bedtime, or building a brand between school runs.

Nowadays we really care where our money is going. Behind every order is a real person — often a mum — who’s poured love, time and energy into what she’s created. When you shop local, your purchase helps her grow her business, contribute to her household, and show her children what’s possible.

All of the brands on nextofkin.ae are based here in the UAE, which means that the products they are designing are made to meet the needs (including our unique climate) of UAE Mums and kids