Inspired By Motherhood in Dubai

As a Mum, I couldn't find baby clothing which checked all the boxes: functional, attainable, and still cute. So I took inspiration from my little one, from Dubai, and created it myself.

Then I met other Mums on a similar mission with their baby brands and invited them to join me.


Use code DONATE at checkout and we’ll donate 10% of your order to @emiratesrc Tarahum for Gaza appeal

When you use code DONATE at checkout a 0% discount will appear on your screen and I’ll do the donation

Read more about this initiative here and donate directly to Emirates Red Crescent here




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Next of kin the podcast season 2 the careers season UAE dubai mums

The Careers Season Next of Kin The Podcast

Next of Kin The Podcast is back with season 2! I'm Emma, a British Expat, Mumpreneur and Mum of 1, living in Dubai, UAE, and this podcast follows along my own journey raising my daughter and starting my first business.

I am firmly in my Mumpreneur era, so season 2 is Career Season.  Join me as I explore the collision between careers and motherhood. I'll be speaking to insightful guests, delving into practical tips and inspiring stories. All through the lens of Dubai expat life.


Baby Gift Ideas

Whether you are looking for a baby gift for a newborn, baby shower, birthday or celebration, we know that your loved one will be thrilled to receive some beautiful quality, cute baby and toddler clothes from Next of Kin.

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Circularity Initiative

As a Mother, I know how quickly your little ones grow out of their clothes. That's why it is important to me to create designs which are modern but timeless, so that they can be handed down through friends and families. 

If you do not have anyone in mind to hand down your preloved Next of Kin item to, then you can return the item to us. We will assess each item, deciding whether we can pass it on to a child in need, or perhaps repurpose it for a future sample. As a thank you, we will also send you a discount code for use on your next purchase.

To avail this service please email with details of what you will be returning, we will let you know the address to return your item(s) and once received we will email you with your discount code.

Join a Community of Supportive UAE Mums

Next of Kin is so much more than a cute baby clothing brand, it's a judgement-free community of supportive Mums.

The community formed when I first launched the podcast in June 2023. I have loved meeting so many inspiring women through the podcast, whether they are expert guests or listeners. However, a highlight has been our Careers Club event where I invited 30 Dubai Mums to discuss all things careers and the challenges that come with that since having a baby.

Follow on Instagram and join our mailing list to be the first to hear about our future events.